Collection: SIF JAKOBS JEWELLERY

Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. A jewellery brand with a strong minimalistic look, where no other colours but black and white were welcome.
But this year, a new side of Sif Jakobs has emerged, and with great success. In 2018, she launched a brand new collection that she named "Rainbow" because it reflects the beautiful colours of a rainbow. It consists of simplistic designs with multi-coloured zirconia in several versions, thus leading the mind to magic rainbows.

"It came as a surprise to our customers when we presented our new collection in 2018, that was full of colours. I was a little nervous because it was a new look from us, but at the same time I thought the market was ready for something new from us, which was obviously in line with our DNA and I quickly felt the colours were well received."

The rainbow colours have been one of the most successful collections of the brand to date, and the designer says that she herself has been completely in love with the colours. A year ago, Sif Jakobs was wearing exclusively white and black jewellery, but today she does not go out the door without adding a little magical rainbow dust to her outfit in the form of a pair of earrings, a ring or a bracelet with multi-coloured stones.